Basic Attention Token (BAT) is the native token for a decentralized and blockchain-based advertising platform. Through BAT, online advertising can be done without having to go through a third-party advertisement intermediary. User privacy would be better protected, advertisement fraud reduced and revenues can be shared with users to reward them for their attention.

BAT is connected to the new browser, Brave, to govern and enable processes on the decentralized online advertizing platform; Participants can be both a payee (advertizers pay with BAT) as well or recipient of funds (users can earn with BAT) on the BAT platform.